Over the past 10 years, the organic market has grown over 350% and is still climbing, making it the largest consumer food and lifestyle trend in modern history. Just a handful of years ago all the talk was about living green. The Green movement was based around the environment and what you can do to help sustain or reduce your impact on earth. Organic is based around the individual or family and about making informed choices about what you eat and potentially breathe in.
Many of the options/choices are the same, but the message is to choose organic because its healthier for you and your children. For instance a household cleaner would tout "buy green to keep harmful chemicals out of our water supply" -- an organic spin would be "buy organic household cleaners because you do not want to ingest those fumes."
When it comes to mattress construction, it’s all about certified organic materials, sustainable wood, natural latex, low VOCs and no PBDEs.
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